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Stag furnishings is not made, however there’s a large following for secondhand Stag items. Stag produced some revolutionary furnishings within the 50s, 60s and 70s. At present Stag’s Minstrel furnishings has a robust following with consumers eagerly looking eBay for items to finish their assortment.
Stag was one of many first English furnishings makers to go modern within the early 50s. They employed husband and spouse staff, John and Sylvia Reid, to design the leading edge ‘C’ vary of bed room furnishings. The brand new look was minimalist within the excessive, handles have been abolished in favour of recessed grips. The wardrobe was solely adorned by a mirror. The ‘C’ vary seemed stark and initially gross sales have been sluggish. Nevertheless, as the general public turned extra used to modern design it turned a winner for Stag.
John and Sylvia Reid’s affiliation with Stag continued. Their subsequent venture was Madrigal. It was a variety of furnishings impressed, not by trendy design, however by the previous. Madrigal was meant to exchange Stag’s growing older ‘A’ vary of conventional furnishings. Nevertheless, it was not an awesome success.
Stag’s Chairman, Vaughn Radford, nonetheless had religion in John and Sylvia Reid. Their subsequent vary for Stag turned the perfect promoting vary of British furnishings of all time. John and Sylvia Reid continued to look to the previous for inspiration and developed Madrigal into Minstrel.
Minstrel was an evolution from Madrigal. It was impressed by the magnificence of eighteenth century furnishings, however reinterpreted for the fashionable world. Stag Minstrel furnishings was made out of makore (or African Cherry). It was of comparable look to Madrigal, however had new, easier brass ring handles. These and the straightforward design make Minstrel immediately recognisable.
The Reid’s design was complemented by Vaughn Radford’s business talent. He was capable of purchase
makore in large portions which means that no different producer might make something comparable when it comes to high quality for a similar worth.
The important thing ingredient to Minstrel’s success was timing. At its launch in 1964, the preliminary buzz round modern design was fading. Modern was to not everybody’s style, even within the 50s. Minstrel mixed the comfort of recent design with the magnificence of vintage furnishings. It was not a direct copy, however captured the essence of vintage fashion with a contemporary look. Minstrel was a advertising and design triumph.
Minstrel remained in manufacturing for almost forty years and was Stag’s most profitable vary. Immediately it has a robust following with many consumers trying to eBay to replace their collections and to look out these elusive items they didn’t handle to get on the time.
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